The American Fence Association has two divisions to meet specific industry segment needs.
The Vinyl Fence, Deck and Railing Manufacturer's Association (VFDRMA) represents the interests and serves the needs of all vinyl fence, deck and railing related companies. This division was formed with a mandate to advance the following strategic objectives:
- Develop product performance standards to govern all manufacturers and establish a comprehensive accreditation program to ensure ongoing compliance with the established standards.
- Collectively influence the development of product code requirements for fence deck and railing products.
- Develop a marketing campaign to promote the use of vinyl fence deck and railing products.
- Develop a third party market intelligence collection program to solicit, assemble and disseminate market statistics and intelligence.
- Monitor the activities of consumer and environmental advocacy groups and deploy counter measures to advance the public perception of vinyl fence deck and railing products.
- Develop trade and consumer educational programs to demonstrate the engineered performance of vinyl fence, deck and railing products.
- Formation of strategic alliances.
The Composite Fence, Deck and Railing Manufacturer's Association (CFDRMA) serves the entire composite fence, deck and railing industry “value chain.” Membership is open to manufacturers, suppliers, distributors, contractors and installers. CFDA’s objectives are to:
- INCREASE PRODUCT USAGE – Promote the use of wood-plastic composite fence, deck and railing products through industry educational initiatives and marketing activities.
- INFLUENCE CODE REQUIREMENTS – Collectively influence the development of favorable product code requirements and standards for wood-plastic composite fence, deck and railing products.
- IMPROVE PUBLIC PERCEPTION – Monitor the activities of consumer and environmental advocacy groups and proactively pursue opportunities (and, when necessary, deploy counter measures) to advance the public perception of wood-plastic composite fence, deck and railing products
- ACQUIRE MARKET INTELLIGENCE – Develop third party market intelligence collection program to solicit, assemble and disseminate market statistics and intelligence.
- EDUCATE KEY GROUPS ON PRODUCT PERFORMANCE – Develop trade and consumer educational programs to demonstrate the engineered performance of WPC fence, deck and rail products.
- FOSTER KEY RELATIONSHIPS – Form industry strategic alliances.