Who's Who in Fencing

The WHO’S WHO in Fencing Membership Directory is an annual listing of AFA members. Members are organized by their primary business classifications and each entry includes a company name, representative name, address, telephone, fax numbers, e-mail and web address.

As an advertiser, WHO’S WHO is an economical and dramatic way to get your product and service information into the hands of fence industry professionals. The directory offers you the opportunity to get your marketing message across to more than 2,500 industry decision-makers.

AFA members use the directory every day – WHO’S WHO is an effective resource for ongoing communication and networking. And advertising in the directory offers you the exposure to people you most want to reach, in the most beneficial environment because AFA’s publications are accepted as leading sources of fence industry information.

Dates

Publication Date. Distributed to more than 2,500 distinct company owners and managers, WHO’S WHO is published in the fourth quarter of each calendar year.

Closing Date. Advertising closes September 15. No cancellations accepted after the closing date. Ad materials must be received by September 22. Ads requiring typesetting or layout must be submitted two weeks prior to closing.

Ad Space Sizes & Rates

Ad Color Costs

Color costs are in addition to space costs. Standard AAAA Colors (red, blue, green, or yellow) or Matched Colors (specified by PMS number) are available in all ad sizes. Separation charges are extra if required.

Black plus 1 Standard Color..........$240 (per ad)

Black plus 2 Standard Colors......... 490

Black plus 1 Matched Color........... 280

4-Color Process.......................... 740

Ad Mechanical Requirements

Trim Size, Printing & Binding. Publication trim size is 5 1/2’’ wide x 8 1/2’’ high. Sheet fed printing. Perfect bound.

Copy. Camera-ready copy is accepted: line art, velox, digital file or film are also accepted. Recommended 110 or 120 line screen for black and 2-color. Recommended 133 line screen for standard 4-color separations; 120 line setting for scanner 4-color separations that produce a finer black screen negative.

Digital File Requirements. Quark or Quark Express requested. Include all JPG, EPS or TIFF files and all screen and printer fonts (use type 1 or level 2 Postscript fonts only). Provide a laser proof of black & white ads; a color proof of color ads. Ship files on 100mb Zip, 3 1/2’’ floppy or CDs.

Proofs. Proofs must accompany all digital files. Color keys, a set of progressive proofs, a chromalin proof, or a match print required on all color ads. Four-color proofing sequence should be that which produces the maximum trap.

Bleed. Vital part of bleed advertisement must be kept at least 1/2’’ from each bleed edge except in spread gutter. Publisher is not responsible for “live” material running in bleed area.

Materials. Ship ad materials to Who’s Who, c/o AFA, 800 Roosevelt Rd., Bldg. C, Suite 312, Glen Ellyn, IL 60137; Tel: 800-822-4342 or 630-942-6598 Fax: 630-790-3095. Consult publisher before submitting any other materials not outlined above. Offset material is available immediately after publication or anytime up to one year. All materials will be destroyed 12 months from date of insertion if not repeated or requested to be returned.