Sales Training School

Sales Training School will only be offered at FENCETECH 2020 in Salt Lake City. The schedule will be announced on the FENCETECH page later this year.

Become an AFA Sales Professional

AFA’s Sales Training School (STS) is a two-day program that builds on the fundamentals of the buying and selling process. Sales people will learn how to identify sales opportunities, develop effective listening and communication skills, and how to close sales by using product features and benefits.

Course participants will learn and practice real world consultative selling techniques focused on the following five (5) modules:

  • Fundamentals of Buying and Selling
  • Positive Openings & Identifying Opportunities and Needs
  • Probing & Listening
  • Support Product/Feature/Benefit
  • Closing the Sale

Who Should Attend the STS School?

STS School is ideal for individuals in sales positions or individuals that would like to gain a better understanding of the sales process. STS helps to determine, meet, and exceed customers’ needs.


When is the STS School Offered?

STS School is offered annually at FENCETECH. We will post more information as we near the event.



For more information on Sales Training School, contact Todd Thomas at, or by phone at 828-291-1579.