Sales Training School

Sales Training School (STS) – 100% Online for November 2020

Get ready for an all new online learning experience as we bring AFA University to you this fall. Sales Training School (STS) will now be offered online as part of AFA University 2020, so that you can both stay safe and boost your career from the comfort of your home.

AFA’s Sales Training School (STS) is a two-day program that builds on the fundamentals of the buying and selling process. Sales people will learn how to identify sales opportunities, develop effective listening and communication skills, and how to close sales by using product features and benefits.

STS is ideal for individuals in sales positions or individuals that would like to gain a better understanding of the sales process. STS helps to determine, meet, and exceed customers’ needs.

This school covers the following

Course participants will learn and practice real world consultative selling techniques focused on the following five (5) modules:

  • Fundamentals of Buying and Selling
  • Positive Openings & Identifying Opportunities and Needs
  • Probing & Listening
  • Support Product/Feature/Benefit
  • Closing the Sale

When can I attend STS?

Sales Training School will be offered online in November 2020.

Class will meet over the following schedule:

3 days in November Meets daily at
Tuesday, November 3, 2020
Wednesday, November 4, 2020
Thursday, November 5, 2020
Eastern Time: 11:00 AM – 3:30 PM
Central Time: 10:00 AM – 2:30 PM
Mountain Time: 9:00 AM – 1:30 PM
Pacific Time: 8:00 AM – 12:30 PM

Class will have a 30 minute break each day, so be sure to bring your lunch with you.

What will I need?

This year, AFA U is being brought to you online. As a result, you might need a few additional items in order to have the best experience. Please see these items listed below:

1.) You will be able to access the virtual schools via tablet or mobile device, but in order to ensure the best experience, we recommend using a laptop or desktop computer.

2.) You will need to ensure you have a Google Chrome or Firefox web browser for easy access.

3.) Be sure to have materials handy in order to take notes as we will be providing a wealth of valuable information.

4.) Class will have a 30 minute break each day, so be sure to bring your lunch with you.

5.) Please register by October 26 in order to receive your course package via mail.

Please be on the lookout for any additional requirements or recommendations as we will be providing information periodically as we get closer to school starting.

How much does it cost?

AFA offers both Member and Non-Member pricing for AFA University.

  Member Non-Member
through October 26, 2020
after October 26, 2020
through October 26, 2020
after October 26, 2020
Sales Training School

$400 $450 $550 $600

General Information

For more information on Sales Training School, email

Registration is open

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