Budget for and operate to provide sufficient net income and effectively serve members
By Strategic Plan Priorities
BENEFITS: Deliver benefits that increase the profitability, save time, and offer value to our members
- Provide and promote tangible resources to members
- Expand Business Partner offerings and reposition as member discounts
- Provide an up-to-date Resource Guide in print, on CD and on the web site
EDUCATION AND TRAINING: Develop and implement education and training programs for owners, managers, sales people and installers at all levels of the fence, deck and railing industry
- Create a modular curriculum for Field Training School as
a basis for the Certified Installer certification and to enable school segments to be offered regionally
- Offer a Gate Operator School with a modular curriculum in Tulsa in October and offer a pilot Gate Operator Installer Certification examination at the school
- Support the Divisions to develop a 2007-2008 Deck and Railing Training School with a modular curriculum co-located with Field Training School
- Expand and promote the Education Library
- Offer Sales Training School multiple times in varied locations and modularly through chapters
- Offer and promote the CFP examination through all chapters, market CFP to buyers, show members how to use it to grow, promote and track re-certification, explore on-line training options, and keep the exam and study materials up-to-date based on revisions in ASTM and other standards
MEMBERSHIP: Create more value in membership by growing and supporting chapters and divisions of AFA to effectively address specialized and localized issues
- Grow AFA membership through a new member recruitment program involving chapters
- Issue new member and renewal kits and send follow-up items to members
- Establish new chapters
- Work with chapters to organize effective chapter meetings and events
- Develop chapters as a primary method for members to access AFA products and services, and receive AFA continuing education, training and information
- Deliver effective leadership programs for current and future association leaders
TRADE SHOW: Create the major annual marketplace for the fence, deck, railing and related industries to learn and make buying decisions
- Conduct a successful FENCETECH’08 (make net income target)
- Plan and deliver a successful educational program addressing key industry segments
MARKET INFORMATION: Be the primary source of
market information in the fence, deck, railing and related industries.
- Continue to develop Fencepost and DeckWorld magazines; highlight one or more chapters in each Fencepost issue
- Continue to deliver Across the Fence on a regular monthly schedule
- Undertake a public relations and advertising program aimed at architects, specifiers, engineers and general contractors to develop a preference for using AFA contractors
- Publish a product guide for architects, specifiers, engineers, general contractors, builders, etc.
- Update, keep current and add value to the AFA web site
CONSUMER AWARENESS: Increase consumer awareness of and preference to use AFA members
- Continue the radio advertising program
- Continue effective consumer advertising and public relations activities
- Develop and issue pool safety, gate operator and other public service announcements
STANDARDS AND REGULATIONS: Develop and support standards that professionalize the industry and work for improved governmental regulations affecting the industry
- Work to become an ANSI accredited standards development organization and support the efforts of Divisions and other AFA constituencies to develop favorable product standards
- Promote favorable product standards through member involvement with standards organizations
- Investigate a plan for obtaining favorable changes in Davis Bacon Act and workers compensation classifications for the fencing industry
- Research the availability of federal funds to promote pool safety, gate operator and homeland security issues