Event Details
Join AFA Executive Director, Michael Reed, and Bobby Batchelor, Chief Operating Officer at Seegars Fence, along with experts from across the fence industry, for a deep dive into how customer experience (CX) can become your competitive advantage. This four-part summit is designed to help contractors, distributors, and manufacturers understand the metrics that matter, implement strategies that drive loyalty, and create a culture where trust and responsiveness are built into every job. Whether you’re new to CX or ready to take it to the next level, this series offers insights, tools, and real-world examples to transform your business.
Part 1: Understanding Customer Experience as a Growth Strategy
Customer experience (CX) is the new battleground for growth—and in our industry, it directly impacts referrals, repeat business, and reputation. This session introduces CX as a practical, results-driven strategy for contractors, distributors, and manufacturers.
Part 2: Demystifying Net Promoter Score
NPS is more than a number—it’s a window into your company’s performance through the eyes of your customers. In this session, we’ll break down the NPS system in plain terms, walk through real fence industry examples, and explore how to benchmark your performance with FencePulse.
Part 3: Making CX Actionable Across the Customer Journey
You don’t need a marketing degree to map a customer journey—you need a system and a strategy. This session helps businesses translate customer feedback into smarter operations.
Part 4: Creating a Culture of Customer Experience Excellence
CX isn’t a single event, it’s a mindset. In this final session, we’ll explore how every team member, from the yard, to owner/operators, to the C-suite, plays a role in shaping the customer experience.
Don't miss this opportunity to learn from industry peers, interact and share your insights, and apply the information to strengthen your business. Register now!
