FENCETECH 2021 announcement (12/22/2020)

Due to the ongoing COVID-19 pandemic, we will not be meeting in Nashville this February. Please see the FENCETECH homepage for more information.



Seminars

Beyond all of the great AFA seminars below, you will also have access to NOMMA METALfab education as well. Note: seminars and speakers are subject to change.


The Game-Winning Three – Making It Count In Business And In Life
Tuesday, February 23, 2021 2:00 PM – 3:30 PM
Presenter: Dave Davlin, Professional Speaker

Success can be defined in its simplest form as making life better for someone else. Whether it comes in creating a better product, helping to relieve someone’s stress or pain, bringing someone laughter or joy or helping someone get more out of their life, success is always about serving.
This being the case, the key to success in any business lies not only in the development of great products and services, but more importantly in the development of great people. In this insightful presentation, Dave Davlin shares three essential ingredients for developing a purpose-driven mentality to achieve a fulfilling career and balanced life.”


10 Tips Every Contractor Needs To Succeed And Grow
Tuesday, February 23, 2021 11:30 AM – 12:30 PM
Presenter: Mark Olson, CFC, CFP, CAGOI, Owner/Manager, SWI, LLC

Join us while we talk about the 10 tips that all contractors need to know to make your business successful. We will give you examples of mistakes that we made as well as the positive things that we know work. Build a successful team and watch your business grow. You will be glad you came!

Learning Objectives:
1. Learn how to avoid accounting mistakes
2. Plan to find and attract Top Notch team members
3. Understand how to avoid other common mistakes that small businesses make as they get started in business.


Danger Below: Creating A Safety Culture Around Excavation And Installation
Tuesday, February 23, 2021 11:30 AM – 12:30 PM
Presenter: Khrysanne Kerr, Vice President of Marketing and Outreach, Common Ground Alliance

More than 7,800 fencing installations resulted in damages to buried utilities in 2018, each of which created a risk for catastrophic injury for installers as well as bankruptcy-inducing repair and legal fees for fencing companies. In this session, the Common Ground Alliance — the national nonprofit dedicated to protecting buried utilities and the people who dig near them — will relay its best practices for excavation, a data-driven understanding of the 811 system, and resources for partnering with local one-call centers and utility locators to ensure safe installations.

Learning Objectives:
1. Build a roadmap for creating a safety culture around excavation and installation
2. Identify best practices for safe, legal excavation and a deep understanding of the 811 system
3. Recognize avenues for partnering with one-call systems and locators to improve efficiency and safety


DASMA Gate Operator Installation Mock Trial
Tuesday, February 23, 2021 9:45 AM – 11:15 AM
Presenter: Members of DASMA

Be a member of the jury as industry members become judge, plaintiff and defense attorneys involving a serious injury relating to an automated vehicular gate. The case involves an accident that the plaintiffs allege could have been prevented had the automated sliding gate been installed in accordance with longstanding safety standards. Attendees might be a little shaken by the eye-opening revelations that come from the trial, presented by members of DASMA.


Finding, Motivating, and Retaining Great Life-long Employees
Tuesday, February 23, 2021 8:00 AM – 9:30 AM
Presenter: Tom Luby, President, Profit Builders Internationall

Finding motivated, qualified Lifelong employees is the Holy Grail of the fence industry. In this session, you will learn where the best places to look are, some ideas and suggestions that may surprise you. In addition to that, you will see the best motivational techniques for both new hires and long-time veteran employees and understand how to establish and enforce “Labor and Production Standards”. We will also discuss the best practices for dealing with the inevitable “Morning Mayhem” that plagues most fencing contractors and review accountability standards and best practices for holding employees accountable for their actions. Finally, you will learn some of the best monetary and NON-monetary forms of motivating employees for optimal performances, including do’s and don’ts of employee bonus programs.

Learning Objectives:
1. Understand motivational techniques and how to establish and enforce “Labor and Production Standards”
2. Discuss best practices for dealing with “Morning Mayhem” and review accountability standards
3. Learn the best monetary and non-monetary forms of motivation for employees


Gate Operator Session: Gate System Troubleshooting
Tuesday, February 23, 2021 8:00 AM – 9:30 AM
Presenter: Ron Miller, CAGOI, CAGSD, National Training and Technical Support Manager, DoorKing, Inc.
Presenter: William McCoy, CAGOI, Senior Product Training Specialist, Liftmaster
Presenter: Scott Meckes, CFP, CAGOI, CAGSD, Regional Manager, DoorKing, Inc
Presenter: Tim Nordstrom, CAGOI, CAGSD, Technical Sales and Product Training Manager, Controlled Products Systems Group, Inc.
Presenter: Shawn Tomlinson, CAGOI, CAGSD, Gates & Controls, Inc.

Come in and join us as we discuss the basic approach to diagnosing a fault condition with any gate operator. We will isolate whether the problem is with the gate, the hardware, the operator, the environment or the connected accessories. During this presentation you will see how you can save time and avoid making unnecessary parts replacement in the field.

Learning Objectives:
1. Learn the basic approach to diagnosing a fault condition with any gate operator
2. Understand whether the problem is with the gate, the hardware, the operator, the environment or the connected accessories
3. Get a clear picture of how you can save time and avoid making unnecessary parts replacement in the field


Gate Operator Session: TBD
Tuesday, February 23, 2021 9:45 AM – 11:15 AM
Presenter: Ron Miller, CAGOI, CAGSD, National Training and Technical Support Manager, DoorKing, Inc.
Presenter: William McCoy, CAGOI, Senior Product Training Specialist, Liftmaster
Presenter: Scott Meckes, CFP, CAGOI, CAGSD, Regional Manager, DoorKing, Inc
Presenter: Tim Nordstrom, CAGOI, CAGSD, Technical Sales and Product Training Manager, Controlled Products Systems Group, Inc.
Presenter: Shawn Tomlinson, CAGOI, CAGSD, Gates & Controls, Inc.

Join the Gate Automation Technician School instructors as they present best practices, new developments, and essential tips and tricks for working with gate operators.


Gate Operator Session: TBD
Tuesday, February 23, 2021 3:45 PM – 4:45 PM
Presenter: Ron Miller, CAGOI, CAGSD, National Training and Technical Support Manager, DoorKing, Inc.
Presenter: William McCoy, CAGOI, Senior Product Training Specialist, Liftmaster
Presenter: Scott Meckes, CFP, CAGOI, CAGSD, Regional Manager, DoorKing, Inc
Presenter: Tim Nordstrom, CAGOI, CAGSD, Technical Sales and Product Training Manager, Controlled Products Systems Group, Inc.
Presenter: Shawn Tomlinson, CAGOI, CAGSD, Gates & Controls, Inc.

Join the Gate Automation Technician School instructors as they present best practices, new developments, and essential tips and tricks for working with gate operators.


Gate Operator Session: Working With Meters For Gate System Troubleshooting
Wednesday, February 24, 2021 8:00 AM – 9:30 AM
Presenter: Scott Meckes, CFP, CAGOI, CAGSD, Regional Manager, DoorKing, Inc.

Come and join us for hands-on learning with multimeters to test operator and access control components. We will measure volts, amps, current, continuity, and other diagnostic functions using a gate technician’s most important tool. You don’t want to miss this session!

Learning Objectives
1. Become familiar with the capabilities and functions of multimeters
2. Learn to use the meter to assist in troubleshooting and diagnosis
3. Experience practical hands-on use with instructor guidance


How To Create A Master Budget And Forecast Cash Flow
Tuesday, February 23, 2021 11:30 AM – 12:30 PM
Presenter: Tom Luby, President, Profit Builders International

Join us as we review spreadsheets and Operational Procedures that are tried and true and that I have developed for use by the most successful fencing contractors in America. We will outline not only how to build each financial control but how to tie them all together in a Master Financial Plan for your company. Don’t be satisfied with single-digit profit margins when many of my best clients see margins of 20 – 25% and even more. Find out how you can be more profitable too.

This educational seminar will be an overview of ALL the Financial Controls necessary to run a successful fence company, including; Developing a Master Budget, Calculating your Overhead Factor and Break-Even calculations, Estimating, bidding, and job costing calculations, Best A/R Collections Procedures in the industry.

Learning Objectives
1. Learn the best possible financial controls to manage your money
2. Learn to run your fencing operation in the Most Profitable way
3. Understand how mastering all of the financial controls will make your company more successful


How To Retain Your Best Employees
Wednesday, February 24, 2021 9:45 AM – 10:45 AM
Presenter: Jason Hurst, President, Integrous Fence and Decks

Come and listen to Jason as he teaches us how to lead a thriving business where employees are engaged and excited to be a part of the success that comes from collective hard work and sacrifice. He will be telling us stories and illustrations from his own experience in learning how to lead a company of diverse people into a team with one shared goal; taking good care of people. There will be opportunity for thoughts and questions throughout the presentation where we can learn from and share ideas together as a group.

Learning Objectives:
1. Learn to lead a thriving business with engaged, excited employees
2. Listen to Jason’s personal stories of success of leading people with a shared goal of taking good care of clients
3. Share ideas, questions and thoughts throughout the presentation


Keynote General Session: Ross Bernstein: Wearing the C: Leadership Lessons from the Greatest Captains and Coaches in Sports
Wednesday, February 24, 2021 11:00 AM – 12:00 PM
Presenter: Ross Bernstein, CSP, Inspirational Business Keynote Speaker & Best-Selling Sports Author

Join us as Ross focuses on amazing leaders from the world of sports, and explain how they were able to create “buy-in” through some very unorthodox methods. Success in sports. Ross learned there was no right way to lead , so he will share different philosophies that leaders can use to achieve success in the workplace.

Learning Objectives:
1. Lead with integrity in order to achieve success
2. Create buy-in to connect and communicate more effectively with gen-z’s, millennials and boomers
3. Generate momentum through leading by example and by mentorship of others
4. Create a winner’s mindset in order to stay self-motivated through good times and bad


Know What You Know, Share It To Grow
Tuesday, February 23, 2021 3:45 PM – 4:45 PM
Presenter: Susie Wells, Training and Development Manager, Assa Abloy

In this session, we will focus on the Manager’s ability to know when to train, when to coach and how to empower and motivate their teams.  Audience volunteers will be involved in workplace scenarios involving insight into situational leadership skills, empowering employees, and goal setting to motivate and manage employees.

Learning Objectives:
1. Understand how leadership empowers, motivates, and manages the team
2. Outline skills needed to train, coach and mentor
3. Make a plan for goal setting


Protect Your Company And Take The Mystery Out Of Contracts
Tuesday, February 23, 2021 3:45 PM – 4:45 PM
Presenter: Eliot Wagonheim, Lawyer, Writer, Educator and Strategist, Wagonheim Law

Regardless of whether you’re new to construction contracts or have reviewed hundreds, Eliot will take the mystery out of those 52 comma sentences and show you the best strategies for dealing with companies that tell you “We won’t change a word; take-it-or-leave-it.” By the end of the presentation, you will know what 99% of your peers, even those with decades in the industry, don’t have a clue about. You’ll learn skills to make you better at your job, make your company stronger, and enable you to sleep better at night.

Eliot will take the mystery out of contracts and will enable you to develop mastery over the 8 most critical, high-risk issues in contracting. You will be able to take apart even the most complicated construction contracts to identify and negotiate a fair agreement that general contractors and owners will accept.

Learning Objectives:
1. Learn how to protect your company from expensive litigation
2. Allow you to avoid potentially crippling losses
3. Enable you to protect your hard-earned profits


State Of The Industry
Wednesday, February 24, 2021 8:00 AM – 9:30 AM
Moderator: Tony Thornton, CFP, CAGOI, CAGSD, Executive Director, American Fence Association

The State of the Industry panelists will respond to contractor-identified problems and challenges you and your colleagues are facing regarding these uncertain times, including supply chain challenges, labor related concerns and what to expect from the industry markets. This is a great opportunity to ask questions and gain insight from our panelists and prepare yourself for a successful 2021. This is a DON’T MISS EVENT!!!.


Successful Sales In Today’s Environment Or The Next Normal
Wednesday, February 24, 2021 9:45 AM – 10:45 AM
Presenter: Doug Nyberg, Director, Sales Enablement & Operations, Fortress Building Products

In today’s sales environment there are many different aspects that are necessary in order to make that sale a successful one for your business. In this session we will discuss identifying and qualifying leads, developing sales processes that are unique to your business, and social selling that makes your business stand out among all of the others. You don’t want to miss out on this engaging session!

Learning Objectives:
1. Understand that by qualifying and pursuing leads that fit your business model more effectively, you will learn how to focus on the jobs that make you money
2. Develop an effective sales process unique to YOUR business
3. Learn how to effectively use Social Selling


The Origami Of Gate Design: Folding Gates, New Standard For Quiet, Tight-Space, Secure Applications
Wednesday, February 24, 2021 9:45 AM – 10:45 AM
Presenter: Peter Hartzell, CAGOI, CGAD, UL 325 STP member, Vice President, Torxun Vehicle Access Technologies

Hear from two companies who specialize in Automated Folding Vehicle gate systems and an independent distributor about the design, business opportunity, and tips for safe installations. These solutions are being seen in all markets: high security, commercial, multi-family, and single-family residential. Materials will be presented with an active and efficient question and answer format.

Learning Objectives:
1. Recognize the advantages and versatility of automated folding vehicle gates for commercial, residential, and high-security applications
2. Discuss the designs from a safety perspective and the proven methods of making safe installations
3. Receive a tool kit for business development to spot, pursue and win additional gate installation opportunities


Want To Sell And Retain More Clients In 2021? Pull These 3 Marketing Levers
Tuesday, February 23, 2021 9:45 AM – 11:15 AM
Presenter: Alain Parcan, Director of Education, Market Hardware

The most successful fence professionals are updating their marketing plan to make the most of the new year and with Google becoming more competitive AND more complicated than ever, it’s forcing everyone to think outside the box when it comes to 2021 web marketing strategies. If you want to win your fair share of business from the web, where new customers go to find businesses like yours, you can’t afford to miss out on this session.

Learning Objectives:
1. Get a 2021 SEO plan to keep your business at the top of Page One and focus on driving new reviews for your business
2. Start using those “Web Ads” that follow you around on the different news, weather and sport sites you visit
3. Learn if Google Local Service Ads will flip your marketing upside down in 2021 (or right-side up, if you’re prepared)


Women In Fencing
Tuesday, February 23, 2021 9:45 AM – 11:15 AM
Moderator: Susan Colson, CFP, Security Fence, Inc.

The fence and gate industry may remain dominated by men, at least in numbers, but our trade has an abundance of successful women who serve in leadership positions both in the marketplace and in AFA. This panel discussion will be for women who want to learn from those who have been most successful, or who want to share their own stories of success in the industry.


Young Fence Professionals Panel
Tuesday, February 23, 2021 8:00 AM – 9:30 AM
Moderator: Stephanie Roberts, Co-Owner, Firehouse Fence, LLC.

Sit in on the Young Fence Professionals Panel as we experience smaller interactive groups that choose several topics and then keep you engaged with discussion on those topics. It will be fun and different! We look forward to seeing you there!


Your Fence Business As A Profit Making Machine
Tuesday, February 23, 2021 8:00 AM – 9:30 AM
Presenter: David Iannone, EMBA, Business Development Consultant , Reliable Fence Company

Review the components of the Fence Business Machine including sales, marketing, production, service and lead generation. Be prepared to see how the lack of “delegation” by trying to do every job, hinders your ability to grow and scale your business. Also, take a look at the “Profit Calculator” that shows all in attendance how profitable your business will or can be, and learn what changes Owners/Managers need to make to make it work better and produce more results.

The following parts of the Fence Business Calculator are explained in detail in an easy to follow “plug & play” spreadsheet:
Leads, Closing Ratio, Average Sale, Dollars per Customer, Total Sales, Net Margin, Profit.

Learning Objectives:
1. Learn how to break down and measure essential variables that affect profitability
2. Learn how to train others in your organization and build continuous improvement