Sales Training School

Successful sales require more than technical knowledge – they require strong communication and the ability to understand customer needs. Sales Training School (STS) helps you master the art and science of sales in the fence and gate industry.

Why this School Matters

Even the best products and services won’t succeed without effective sales. STS equips you with techniques to close more deals, build lasting relationships, and grow your business.

What You'll Learn

• Consultative sales strategies and techniques tailored to the industry
• Communication and negotiation skills
• Understanding customer needs and presenting solutions
• Building long-term client relationships

Who Should Attend?

• Sales professionals in the fence and gate industry
• Contractors who want to strengthen their sales skills
• New employees entering sales roles

Schedule

• Offered annually at FENCETECH
• Offered annually as part of AFA University (first week of November)
• On the Road: Offered multiple times throughout the year at additional locations
• Two-day classroom program

Student Experience

Students leave with practical tools and renewed confidence in their ability to sell effectively.